Perfectly Raw offers immediate help to Fort Mac pet families

Fort McMurray – we want to help!

Our family is shocked by the thousands of people and pets displaced from their homes during this unimaginable tragedy. We have been devoted to the health and well-being of animals for more than 50 years, and want to do what we can to help you and your pets!

We have joined forces with our network of dealers and stores across Canada to create an Alberta Wildfire Pet Families’ Assistance Program so that we can provide help to affected families in Fort McMurray and surrounding communities. Our program will provide help in two ways:

Immediate Food Assistance to Fort Mac Pet Families

  • a 40% discount off of all Perfectly Raw pet foods will be provided to help ease the burden of feeding your dogs and cats. Pet owners can visit any of our 50+ authorized dealers in Alberta, or anywhere you have relocated across Canada, to receive this discount. To find a store nearest you, please click here.

Direct Financial Assistance to all Fort Mac Families

  • 10% of all national Perfectly Raw pet food sales will also be donated to the Red Cross Alberta Fires Appeal to help all affected families recover from this disaster. Funds will be used for emergency food, clothing, shelter and other necessities as per the Red Cross program.

The thoughts and prayers of our entire Perfectly Raw family are with all of you during this difficult time. Our Alberta Wildfire Pet Families’ Assistance Program will remain in effect from May 1-June 30, 2016.

With the continued outbreak of fires across Canada, we also want to help other pet families prepare for similar emergencies. Please click here for information on how to create your own Pet Fire and Emergency Plan.


Kerry Baldwin & Family
Baldwin Feeds Perfectly Raw